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Search Engine Marketing Overview - SEO.cc

Search Engine Marketing overview touches upon sponsored search marketing cost per click and pay per click and search engine optimization. Describing the landscape of the search engines and where search results are displayed

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URL Optimization - Re-Tooling of URLs - SEO.cc

URL Optimization - This is a part of Organic Search engine Optimization. I am going to show you how to assign a name to the file of an individual page within your website./nNow I am going to use our website www.seo.cc as our example and what I am actually going to talking about is a page specific to Sponsored Search Marketing. For example if my URL is www.seo.cc and the name of my page is currently sponsored.html and this page is actually speaking about Sponsored Search Marketing. I am going to want to assign a more descriptive name to the page itself. So, once again I am going to take the www.seo.cc, and place it right here and then we are going to place a forward slash, sponsored-search-marketing and once again we are going to hyphen this out so that the search engine reads it as spaces and can actually read what this page is about before actually going to the page. /nSo what your page now is going to be, instead of sponserd.html you're going to direct it to sponsored-search-marketing.html which is more descriptive to the engines and the users themselves and you're also going to want to place what's called a 304 permanent redirect from sponsored.html and instruct the engines to bring the users to your new URL extension, sponsored-search-marketing, where you'll assign keywords specific to the Sponsored Search Marketing category itself. Making this website totally relevant now to Sponsored Search Marketing and you'll also see that the search engines will actually bold the page once it shows up in the top.

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Website Analytics Software - Google Analytics - SEO.cc

In order to have an effective search engine marketing campaign, we highly recommend you install an analytics software. A great free tool available on the web is called Google Analytics. You can find Google Analytics at www.google.com/analytics. Here you will put in your information, including email address, your website address (your URL) and then it will actually give you the code with directions as to how to install the analytics code. Once you have installed the analytics code, it is important that you go into “edit settings” and establish your Google goal points. This may also be analytics settings. You will want to set your points as G1, G2, G3, G4 and indentify different goal areas. If you have more goal points than 4 on your website, you can actually install a second Google Analytics code as well as the first one and have 2 Google analytics profiles, allowing you 8 specific goal points./nNow some of the key variables that you’re going to see on your Google analytics accounts are going to be “visitors”, which is the number of people that came to your website, you’re going to have, pages per visit – which reflects how many pages somebody had looked at on your website itself. You are also going to have bounce rate, which determines how many people showed up at your web site and left on the actual front page or only looked at one particular page on the site itself. You are also going to have the percent of new visitors actually coming to your website, and you’re also going to have “average time on site”, which is amount of time people are spending on your site in particular. You can even see down to a page where people are spending time on your site./nGoogle analytics is a very deep program and there is a lot of depth as to how to actually look at the information about your website. You’ll also be able to see the different traffic sources driving visitors to your website which could be Google organic, Google CPC, Yahoo organic, Yahoo CPC, or your blog for example, a Craigslist posting, etc. There are many different areas that can draw in traffic sources to your website that Google analytics will actually be able to show you. The first step, once again, is to go to this website here (www.google.com/analytics) and follow the directions to install Google analytics. So you can see how people behave and interact on your website itself.

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Onsite Content Changes - Organic Search Engine Optimization - SEO.cc

Now for organic search engine optimization, we are going to discuss "Onsite Content Changes". Now, when we are looking at a webpage in particular we are going to back to www.seo.cc and we are going to use, as an example, the search engine optimization page. Search – I’m going to write out my keywords that I want the search engine to detect and hyphen them out - optimization.html. Now, on the page itself for the content assignment, you’re going to want to have a few areas where we make sure that within the content we’re seeing the words "search engine optimization". In your Meta Tags, you’re going to want to make sure that your title is going to read "search engine optimization", or at least have the keyword embedded. The title is what's going to be at the top of the web browser when the page pulls up. It's going to be along the top of the toolbar, there. It's not actually going to be on the page itself. So, to keep it simple, I'm just going to put the acronym "SEO", which stands for search engine optimization. I'm going to close my title tag, and the sign that this page is about search engine optimization, or SEO. Now, when we go into the actual content of the page itself, we're going to want to make sure that we have an "H-Type" heading, it can be H1, it can be an H2, you can look up and assign whichever graphically fits into your page itself, but you want there to be header language so when the search engine reads your website, it reads from the meta tags down into the header information of the page itself. Now when you're looking at the actual onsite content, for example, now we have our header tag which once again will reflect SEO, there are different components of SEO that people might actually be searching for and they can actually use to find your site. So, if somebody wanted to, for example, read about an SEO ranking report, you’d actually want to place content that says "SEO Ranking Report" and make this content, "SEO Ranking Report", a hyperlink or hotlink and assign it to a page that covers the topic of SEO Ranking Report. Now, what happens is, when the search engine actually clicks on this keyword, "SEO Ranking Report" it understands the page that it’s being lead into is actually going to talk about an SEO Ranking Report. Now the computer has actually built in the relevancy from here to there. Now back into how your content should be reflected for the word "Search Engine Optimization", you'll want to keep what is called the "keyword density" quite light, as to how often your speaking about SEO, or search engine optimization. For example if you have 500 words on the site itself, you'll want to keep it at approximately 2 ½% to 5 %, it depends on how many keywords you would like to actually place on the page. But, you don't want the reader to actually identify that you are placing the words for these purposes. So you'll take the 500, if this is the total number of words on the page, and you'll assign, for example 5 %, which would actually be 25 words, which could allow you to mention search engine optimization or SEO, anywhere from, let's say 5 to 10 times. Then you’ll have a page focused on the keyword of SEO, search engine optimization, built relevantly, leading into another relevant topic to search engine optimization and SEO, which is your SEO ranking report, which leads into another page. The deeper that you build your pages beyond the initial page of search engine optimization, the better your chances of achieving higher organic rankings.

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